On August 15,2025, the theme salon "Science defines 'Effectiveness': How Differentiated Evaluation Empowers Brands to Win" jointly hosted by EWISH and SIA was successfully held in Shanghai.
The event site
This salon gathered heavyweight figures from the cosmetics industry, attracting representatives from over 60 leading enterprises including Estée Lauder, Shiseido, Dazhi Xin, Gaozi, Kao, Youshian, Lin Qingxuan, Unilever, L'Occitane, Amway, Kotex, Shanghai Jahwa, Daphyuan, Molex, Bioton, and Pechoin. Attendees included brand founders, R&D directors, marketing managers, product managers, and other core decision-makers, with lively on-site exchanges. The event focused on scientifically defining "effective" standards, delving into how to eliminate traditional vague metrics and establish customized, differentiated brand evaluation systems. Aiming to drive technological innovation in the industry, it sought to inject strong momentum into the future development of the cosmetics sector.
Group photo of the guests
The event will gather a host of key players to focus on six core issues
As the only national-level cosmetics efficacy evaluation and testing institution authorized by the China National Light Industry Council, EWISH has always been committed to promoting industry innovation and communication. The salon kicked off with an inspiring opening speech by Professor Zhao Hua from Beijing Technology and Business University, followed by in-depth presentations from multiple authoritative experts on the theme.
Professor Zhao Hua from Beijing Technology and Business University presided over the opening ceremony
Professor Yi Fan, Deputy Dean of the School of Light Industry Science and Engineering at Beijing Technology and Business University, presented on "Innovative R&D and Brand Building Based on Dermatological Baseline Big Data". He emphasized that dermatological baseline big data serves as the cornerstone for defining "effective" standards. His team's database covering over 400,000 samples has enabled precise classification of oil-sensitive skin types (barrier-type, neurogenic, inflammatory), providing targeted research focuses. Professor Yi highlighted that by leveraging this baseline database with computer vision and mechanistic research technologies, they have established a scientific closed-loop process of "precise definition-targeted development-objective validation" through interdisciplinary collaboration. This approach ultimately reconstructs "effective" standards using real-world data, empowering brands to build differentiated competitive advantages.
Professor Yi Fan, the vice dean of the School of Light Industry Science and Engineering at Beijing Technology and Business University
Dr. Tan Yimei, Executive Deputy Director of the Dermatology and Cosmetology Research Office at Shanghai Skin Disease Hospital, presented a keynote speech titled "Research on Safety and Efficacy Evaluation of Aesthetic Skin Based on Holistic Skincare." She proposed the "holistic skincare" concept, emphasizing the need to combine functional skincare products with full-process care after aesthetic treatments to address potential barrier damage, inflammation, and hyperpigmentation caused by phototherapy-based procedures. Through objective evaluation methods including Visia-CR imaging, TM Hex barrier testing, and blood flow monitoring, she validated the significant value of the "aesthetic treatment + skincare" model in reducing irritation, shortening recovery periods, and enhancing efficacy. This provides a safe and efficient solution for the light aesthetic market.
Tan Yimei, the executive deputy director of the Dermatology and Cosmetics Research Laboratory of Shanghai Dermatology Hospital
SIA Alliance Monitoring: Professor Zhou Li presented the theme "Making Science Visible: SIA Alliance Empowering Scientific Communication," proposing a three-tiered penetration strategy to resolve industry trust crises. The professional tier translates SCI papers and medical research white papers into mechanism explanations, collaborating with dermatologists to strengthen evidence chains. The public tier utilizes short videos to debunk pseudoscience claims, KOL training, and offline experiments to transform technical terms like "skin barrier repair" into consumer-friendly language. The authoritative tier builds medical credibility through top-tier academic publications and expert endorsements. Professor Zhou also introduced the SIA Alliance platform——' resource network covering 260,000 dermatologists, over 80 leading enterprises, and annual conferences, dedicated to bridging the closed loop of "medical research insights-achievement transformation-public communication," thereby establishing a solid scientific moat for brands.
Zhou Li, supervisor of SIA Kemeng
Mr.Liu Qi, Deputy Director of the Cosmetics Efficacy Evaluation and Testing Center (Beijing) under the China National Light Industry Council, shared insights on "Visible Effects, Tangible Science: Design of a 'Perceptible' Evaluation System for Cosmetics and Market Empowerment". Mr.Liu Qi stated that through scenario-based experimental design and high-dimensional visualization technology, scientific language is transformed into consumers' perceptible "visual evidence chain". By employing environmental simulation, deep imaging, and emotional tracking, the efficacy can be made "visible and tangible".
By dynamically capturing wrinkles through facial expressions (smiling/closed eyes) for real-time measurement of anti-wrinkle effectiveness, we evaluate its immediacy and persistence. The sagging resistance is assessed using weight gravity simulations, while EWISH Ecological Laboratory replicates regional climates (including high-altitude UV exposure and coastal humidity) to verify the product's environmental adaptability.High-precision visualization equipment directly presents functional evidence chains from microscopic to macroscopic levels: Two-photon microscopy enables real-time observation of topological changes in dermal collagen fibers and elastin, visualizing the improvement process; High spectral imaging system performs non-invasive detection and quantification of biomarkers including melanin, melanosomes, and hemoglobin.Intelligent emotion and physiological feedback system connects subjective experience with objective data: AI skin age prediction algorithm combines polysomnography monitoring, quantifies the emotional arousal and relaxation index before and after, and provides neuroscience support for "emotional skin care".
Liu Qi, deputy director of the Cosmetics Efficacy Evaluation, Inspection and Testing Center of China National Light Industry Council (Beijing)
Dr. Liu Yanqing, R&D Director of Skincare Formulations and Efficacy at Hua Wang R&D Center, presented findings from their study "Research on Real-World Evaluation Methods and Efficacy Verification for Sunscreen Cosmetics". Dr. Liu highlighted the limitations of traditional sunscreen evaluation methods and proposed real-world assessment approaches. Through clinical validation conducted at Lhasa Plateau, they established a multi-dimensional evaluation system: simulating actual consumer usage scenarios with continuous 4-day monitoring of skin reactions under outdoor UV exposure. Results demonstrated that compared to unexposed control groups, tested products significantly reduced sunburn and tanning while effectively protecting skin barrier integrity. This methodology overcomes laboratory limitations by integrating instrumental testing with real-world environmental exposure, providing more convincing visual scientific evidence for the actual efficacy of sunscreen products.
Liu Yanqing, Director of Skin Care Formula and Efficacy Research and Development at Kao R&D Center
Mr.Lou Shuquan, China Regional Director of the Raw Materials Department at DZX Cosmetics, presented on "AI-Based Evaluation Methods and Solutions for Sensitive Skin" as part of the conference. He highlighted that traditional methods like lactic acid stinging tests only correlate with subjective perceptions in about 51% of cases. DZX's AI-powered Sym' Index® system achieves objective quantification through hyperspectral imaging combined with MLP neural networks, integrating user self-perception data. This technological application has simultaneously validated the efficacy of DZX's sensitive skin solutions.
Lao Shuquan, Director of the Raw Materials Department of Deshixin Cosmetics in China
Smart collision, talk about the future
The insightful presentations by several experts delved into cutting-edge concepts, innovative technologies, and practical approaches for scientifically defining "effectiveness". These discussions sparked strong resonance and lively debates among attendees. Participants engaged in in-depth exchanges on key topics including implementing differentiated evaluation systems and fostering collaborative industry-academia-research efforts to advance standardization, generating numerous valuable insights through their dynamic exchanges.
The successful hosting of this symposium has not only established a platform for intellectual exchange and experience sharing within the industry, but also clarified the key directions for empowering brand development through scientific evaluation. Looking ahead, EWISH will continue to uphold its mission of driving industry progress by exploring new technologies and methodologies while deepening collaborative innovation across industry-academia-research-application sectors. With a commitment to scientific rigor and excellence, we strive to provide more scientific and professional technical support and services for the industry and enterprises. Simultaneously, EWISH is dedicated to becoming a technological hub and model center in cosmetic efficacy evaluation, leading industry innovation and promoting standardized development of efficacy assessment practices in China's cosmetics sector!
