On July 25, the "2025 Third China International Cosmetics Ingredients Conference (CICIS) and Northern Beauty Valley (NBV) Supply Chain Exhibition" was officially held in Qingdao. This grand event was jointly organized by the Shandong Daily Chemical Industry Association, Shandong Northern Beauty Valley Cosmetics Research Institute, Qingdao Beauty and Hairdressing Cosmetics Industry Association, and Qingdao Marine Beauty Valley Cosmetics Research Institute, gathering numerous elites from the global cosmetics ingredients, R&D, production, and branding sectors.
As an exhibitor, EWISH carefully built a professional booth, and had in-depth discussions and experience sharing with industry experts and visitors on current trends of the cosmetics industry, changes in customer needs and other hot topics, fully demonstrating the industry activity and professional insight of EWISH.
Exhibition site
Deep involvement and talking about the future
In line with the mission of promoting industry innovation and communication, Wu Jinhao, general manager of the company, was invited to deliver a special speech entitled "From Emotional Experience to Rational Empirical: Building a New Path of Scientific Communication in Cosmetics" at the "Third North Business School Cosmetics Industry Alumni Alliance Cosmetics Frontier Technology Exchange Conference".
In his speech, Mr.Wu deeply discussed with everyone the challenges faced by information communication in the current cosmetics market and consumers' increasing demand for scientific and transparent information. He proposed to build a bridge of trust between brands and consumers through authoritative testing data and visual reports, which won wide resonance from participants.
Professor Zhao Hua from Beijing Technology and Business University delivered the opening remarks
Wu Jinhao, the general manager of EWISH of Yiweishi, delivered a speech
Returning with honors and demonstrating strength
At the conference awards ceremony, EWISH stood out among numerous outstanding enterprises with its profound technical expertise and professional service capabilities, successfully earning the "Northern Beauty Valley Outstanding Supply Chain" award presented by the conference. This honor not only recognizes EWISH's technical prowess but also affirms its contributions to driving industry progress.
Meanwhile, General Manager Wu Jinhao was officially appointed Deputy Director of the Standardization Committee of Shandong Provincial Daily Chemical Industry Association for his outstanding contributions to industry standardization and professional influence. This appointment not only affirms Mr.Wu's professional competence but also highlights our company's pivotal role in setting industry standards and advancing standardization processes.
Moving forward with honors, we remain true to our original aspirations. As the only authorized cosmetics efficacy evaluation and testing center by the China National Light Industry Council, EWISH has always been dedicated to the safety and efficacy evaluation of cosmetics and their raw materials. In the future, EWISH will continue to deepen technological research and development, expand service areas, provide more comprehensive and professional testing services for cosmetics enterprises, and promote the healthy development of China's cosmetics industry!
The awarding ceremony
