Review of meetings
On July 3, the 2025 (18th) China Cosmetics Conference kicked off at Shanghai Hongqiao Greenland Hotel. As a global hub for cosmetic technology innovation, the event brought together industry leaders from across the supply chain to explore future trends. Notable attendees included Professor Liu Wei, former director of the Dermatology Hospital at the Air Force General Hospital; Professor Zhao Hua from Beijing Technology and Business University; Wu Jinhao, General Manager of Beijing EWISH; Chief Technical Engineer Liu Qi; and Wang Nan, General Manager of Hangzhou EWISH. They were invited to attend the special launch event for NOSBEL's "Plant Cell Intelligent Manufacturing Platform".
The meeting scene
Innovation breakthrough-intelligent driving effect visualization
At this press conference, Mr.Liu Qi, Chief Technical Engineer of our company, delivered a keynote speech titled "Smart Technology Makes Cosmetic Effects Visible". In his presentation, Mr.Liu emphasized four key applications: special scenario simulation, environmental simulation, real-world research, and AI algorithm assistance. He highlighted that through dual-photon microscopy imaging, hyperspectral analysis, and 3D facial imaging systems, non-invasive quantitative detection of skin components and dynamic visualizations can be achieved, enabling precise tracking of efficacy changes in whitening, wrinkle reduction, and soothing effects.
By simulating multi-environment scenarios (such as extreme climate and dynamic expression lines) through real-world research, combined with statistics and machine learning to build a comprehensive evaluation model, the actual performance of products under real conditions can be verified, providing scientific and scenario-based solutions for cosmetic research and development and effect verification.
Liu Qi, chief engineer of EWISH Technology, delivered a speech
Technology is the ruler-innovation leads the future
Teacher Liu Qi's wonderful speech not only demonstrated the latest progress of EWISH cosmetics efficacy evaluation technology, but also demonstrated our company's cutting-edge exploration strength and excellent innovation ability in the field of cosmetics efficacy evaluation.
As the only national-level cosmetics efficacy evaluation and testing institution authorized by China National Light Industry Council, EWISH will continue to focus on skin science research, accumulation of skin baseline big data, exploration of new technologies and methods, emphasis on industry-university-research-application collaboration, respect for science, and strive to provide more scientific and professional technical support and services for the industry and enterprises!
