On June 20, Beijing EWISH Testing Technology Co., Ltd. (hereinafter referred to as "EWISH") welcomed a group of distinguished visitors. The delegation included Mr.Aline Labere, Director and General Manager of the French C2C Anti-Aging and Regenerative Medicine Research Institute; Ms.Hu Linyan, General Manager of French Liana Cosmetics Co., Ltd.; Mr.Zhang Zhili, Party Branch Secretary and General Manager of Beijing Mixi Biotechnology Co., Ltd.; and Ms.Pi Zhihong, Deputy Manager and Technical Quality Control Center Manager. They visited EWISH for an in-depth tour and technical exchange.
This visit is not only a high recognition of the professional ability of Yiwei Shi, but also an important opportunity for Chinese and French cosmetics industry elites to discuss cutting-edge technology and explore cooperation opportunities.
Core focus-go deep into the lab
Accompanied by Wu Jinhao, general manager of EWISH, and Chang Sisi, technical director, the visiting group visited our companys efficacy evaluation laboratory and learned about the basic principles, experimental procedures and method standards of cosmetic efficacy evaluation experiments in detail.
The French C2C Research Institute:a leading institution in the global field of anti-aging and regenerative medicine, has extensive expertise in bioactive components and skin mechanism research. Mr.Aline Labri, the director and general manager, highly praised EWISHs advanced laboratory equipment, rigorous quality management system, and professional technical team. He expressed his hope for future collaboration in research and testing certification in these fields.
Liana Cosmetics:a French cosmetics brand renowned for its unique French heritage and superior quality, praised the efficient service processes and capability to address complex compliance issues of EWISH. Both parties engaged in practical discussions on how to better serve international brands entering the Chinese market and ensure products meet the dual standards of China and Europe.
Beijing Miki Biotechnology: With its strong background in biotechnology and high-quality domestic products, the company is highly favored by consumers. Mr.Zhang Zhili, the Party Branch Secretary and General Manager of Miki, and Ms.Pi Zhihong, Deputy Manager and Technical Quality Control Center Manager, highly praised the professional strength and standardized practices in the field of efficacy testing at EWISH. They also discussed the potential for deeper cooperation in areas such as technological innovation and standard setting.
Discuss the value of testing--look forward to the future of cooperation
This in-depth exchange has made all parties more clearly understand that independent, fair, and authoritative third-party testing is the cornerstone for ensuring the healthy development of the cosmetics industry. As the sole authorized cosmetics efficacy evaluation and testing center by the China National Light Industry Council, EWISH will continue to leverage its professional expertise to provide solid and reliable support for product safety, efficacy claims, and quality improvement for both domestic and international partners.
The joint visit by the C2C Research Institute of France, Liana Cosmetics of France, and the senior management team from Beijing Mixi Biotechnology marks a significant milestone in EWISH development. This visit not only highlights EWISH growing influence but also lays a solid foundation for future international cooperation and the support of outstanding brands both domestically and internationally. EWISH will take this exchange as a new starting point, continue to uphold the principles of sincerity, quality, integrity, and dedication, continuously enhance its technical capabilities and service standards, actively build industry exchange platforms, and contribute professional strength to the prosperity and development of the cosmetics industry!