The 5th China International Cosmetics Technology Summit of InnoCosme in 2020 focused on R&D driving and new regulations, new categories and new efficacies as well as was grandly opened at InterContinental Shanghai Jing'An on Nov. 12, 2020.
Five major special topics appearance. Th audience from more than 450 majors gathered together to carry out in-depth and wide-ranging dialogue, with a multi-dimensional perspective on the future of industry!

What changes will be incurred by the revision and implementation of a series of new regulations (such as the Regulations on the Supervision and Administration of Cosmetics) in the industry? Giants gathering for explaining to you!
01 Wu Jinhao, General Manager of Beijing EWISH Testing Technology Co., Ltd.
Wu Jinhao, General Manager of Beijing EWISH Testing Technology Co., Ltd., said that the design of efficacy claim evaluation should comply with the basic principles and ethical principles in the "standard". Subject photos, statistical data and consumer survey data are key elements supporting the conclusions of the test.

02 Professor Zhao Hua, Director of Cosmetics Department, Beijing Technology and Business University
Professor Zhao Hua, Director of Cosmetics Department, Beijing Technology and Business University, deemed: the cosmetic efficacy claims should be based on sufficient scientific evidences. Comprehensive test, scientific analysis and reasonable interpretation of cosmetic efficacy should be conducted through literature research, research data analysis or efficacy evaluation test, and efficacy evaluation method system should be established.

How to deal with new standards & new changes
A series of new regulations (such as Regulations on Supervision and Administration of Cosmetics) were revised and implemented. How to claim and evaluate efficacy? What are the new alternative methods for security assessment? EWISH General Manager-Wu Jinhao shared a number of scheme designs and case analyses for evaluation of cosmetic efficacy claims.

InnoCosme & EWISH
As a bosom friend of InnoCosme, Beijing EWISH Testing Technology Co., Ltd. has been a third-party testing company focusing on cosmetic safety, sensory and efficacy evaluation services. EWISH and InnoCosme witnessed the prosperity and development of China's cosmetics industry together!